We are seeking a talented and driven Digital Marketing Specialist to join our team. In this mid-level role, you will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels. You will collaborate with various teams to increase brand awareness, drive traffic, generate leads, and contribute to our company’s growth. This is a dynamic position that requires a mix of technical, creative, and analytical skills.
As a Digital Marketing Specialist, you will lead the execution of digital campaigns including SEO, SEM, paid social media, email marketing, and content creation from ideation through to optimization. Your responsibilities will include conducting keyword research, competitor analysis, and audience segmentation. You will also set up and monitor performance metrics and dashboards, delivering actionable reports to drive strategic decisions.
In this role, you will conduct A/B tests on creative elements, ad copy, and landing pages, iterating based on data insights. Managing budgets, bids, and targeting while meeting or exceeding KPIs is integral to this role. You will also have the opportunity to create, edit, or collaborate on digital content, ensuring messaging consistency across all platforms.
Staying up-to-date with industry trends, platform updates, and new strategies is crucial, and you will be encouraged to suggest innovative marketing approaches as part of our commitment to continuous improvement and learning.
